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When a customer contacts you with an issue with your product or service, it's in your best interest to have a support rep in touch with them as quickly as possible. This point is underscored by a recurring theme on this list — letting your customers know they matter Cleared Issue surveys, ask for feedback after any survey call, find ways to let customers contribute to and improve your operations. It's one of the more effective avenues for letting customers know you value them for more than their money